Fox Interactive Consultants
the exception to the marketing's world rules
Baby Boomers
An Open Letter to Ad Agencies from the Baby Boomers
Dear Marketing Folks, We’d like to talk to you about the way that some of your companies are marketing their products to Baby Boomers. First let us say, that we don’t represent everyone in our generation with our letter but we’re sure that many of the people in our age bracket would agree with us. … Continue reading
The Boomer Consumer: Are They Rewinding or Just Winding Down?
I was talking business with a good friend of mine who sells coupons for those books that we get in the mail every other month. While she knows that her form of marketing will soon fall to the wayside due to the influx of mobile apps and social sites like Groupon, she’s still out there … Continue reading
