Fox Interactive Consultants
Statistics of the Social Media Scene
I was running a search on global marketing and somehow it found a link where I could view a satellite image of the earth. Like anyone trying to avoid work for a few moments, I clicked on the link and watched our planet on my laptop. Once I got over the coolness factor, a thought … Continue reading
Is Your Company Marketing to the Millennials?
As I was enjoying lunch at a local restaurant, I happened to notice a table of 20-something women sitting across from me. While they ate and chatted, I couldn’t help but notice the constant use of their phones. They were consistently texting and flipping through their phone screens in between bites. I started to wonder … Continue reading
A Social Media Cocktail Party
“The cocktail party has a simple function in modern society. Its basic purpose is to pay off social debts.” — Hal Boyle, A guy who spends an awful lot of time talking about cocktail parties, for someone who doesn’t like them. June 22, 1950 The closest I’ve ever come to a cocktail party was when … Continue reading
Tuesdays: What is it good for?
Welcome to our new feature! Kinda figured that not much ever seems to happen on a Tuesday so why not make it special with a cool photo post or something that we found on the interwebs. Our premiere post is one that we saw on the Visit Orlando fan page. Check out this photo and … Continue reading
Do Facebook Ads Really Work?
I wish I had a dollar for every time someone asked me that question. I’d have enough money to place an awesome Facebook ad campaign! But then, of course, I’d be asking myself, is this a good use of my new-found income? Am I going to see that elusive return on my investment (ROI)? Time … Continue reading
The Bourdain Social Media Experiment Becomes a Revolution
I’ve started this blog post about five times. Every time I would sit down to type this out, I’d meet someone new, had another meeting or something else cool would happen with our Campaign to Bring Bourdain to Orlando. It seems our social media experiment has now taken on a life of its own. The … Continue reading
The Boomer Consumer: Are They Rewinding or Just Winding Down?
I was talking business with a good friend of mine who sells coupons for those books that we get in the mail every other month. While she knows that her form of marketing will soon fall to the wayside due to the influx of mobile apps and social sites like Groupon, she’s still out there … Continue reading
I’ve Got a Golden ‘Pinterest’ Ticket
I’m sure by now you’ve heard about this new social media program called Pinterest. I heard people talking about it and had even seen a few of my friend’s connecting to the site on Facebook. Then I started seeing articles about it on several of the social media sites that I follow. BUT when I … Continue reading
You’re Not Famous Until My Mother Has Heard Of You
Wish I could take credit for that line but I can’t. It was a quote about moms from Jay Leno but I figured it would be a good place for us start as we get more specific regarding our last post about knowing your target market. As we previously reviewed in the last post, once … Continue reading
Social TV is the New Black
We’ve all done it. At least once in our lifetime, we’ve all talked to the TV. We’ve cheered on our favorite team and yelled at a ref for a bad call. We’ve screamed at the TV, “Are you kidding me? Did you folks just vote her off the show?” My favorite was the day I … Continue reading
We’ve Hit the ‘Bring Bourdain to Orlando’ Campaign Trail
Our Campaign to Bring Bourdain to Orlando is starting to take off and we’ve decided to handle our campaign as we would any of our Social Media clients. Our posts became more frequent and we did our research into who our target market really is, meaning who out there (other then just ourselves!) had an … Continue reading
A Social Media Experiment
A Social Media Experiment: Bring Anthony Bourdain and No Reservations to Orlando I had thought one day as I was driving to lunch to meet one of my partners and a client at one of the busiest restaurants in Orlando, 4 Rivers BBQ. This place was so busy that I had to park a block … Continue reading
