Fox Interactive Consultants
social media
Who Are You? who who who who …
I love this song by The Who, especially this part of the lyrics: I took the tube back out of town Home to the rolling pin I felt a little like a dying clown But with a streak of Rin Tin Tin I stretched back and I hiccuped Looked back on my busy day Eleven … Continue reading
Statistics of the Social Media Scene
I was running a search on global marketing and somehow it found a link where I could view a satellite image of the earth. Like anyone trying to avoid work for a few moments, I clicked on the link and watched our planet on my laptop. Once I got over the coolness factor, a thought … Continue reading
How Do You Find Your Joy?
As I drove to a Social Media training session for the employees of an active adult community, I was thinking about the word Joy. I had been working on a project with my mastermind group and we each had to come up with a specific word that we felt best represented us. So when I … Continue reading
Myths of Marketing to Dads
Recently I read several articles about an online battle with the diaper brand Huggies and Dads. Yes, I said Dads. Not Moms. Huggies had launched an TV ad campaign called the “Dad test” where five Moms left their babies – and everything that comes with taking care of a baby – with their husbands for … Continue reading
What One Thing Defines You?
We’re working on a marketing program and looking for some feedback. If you have a few minutes, we would appreciate your time. If you had to come up with one word, one phrase or one sentence that defines your business, what would it be? Let me know in the comments below. Thanks so much for … Continue reading
Does Pinterest Work for Small Businesses? These Case Studies Would Say Yes!
As promised in my Pinterest Facts post, I’ve done some research to see if small businesses are actually finding a way to grow their companies using Pinterest. What I found didn’t surprise me. When you think about the number of people on Pinterest, the amount of time spent on Pinterest (which is still more overall … Continue reading
Tuesdays: What is it good for?
Take a break from Tax Day today with a little fun from Google Earth and something cool we found on the interwebs. See if you can figure out what the heck this is … And the answer is …. 2,600-acres in Tucson, Ariz., filled with retired helicopters, airplanes, cargo planes and old World War II … Continue reading
Is Your Company Marketing to the Millennials?
As I was enjoying lunch at a local restaurant, I happened to notice a table of 20-something women sitting across from me. While they ate and chatted, I couldn’t help but notice the constant use of their phones. They were consistently texting and flipping through their phone screens in between bites. I started to wonder … Continue reading
A Social Media Cocktail Party
“The cocktail party has a simple function in modern society. Its basic purpose is to pay off social debts.” — Hal Boyle, A guy who spends an awful lot of time talking about cocktail parties, for someone who doesn’t like them. June 22, 1950 The closest I’ve ever come to a cocktail party was when … Continue reading
Fish Where the Fish Are
It never surprises me when I hear myself say those words when I’m teaching a workshop. Maybe its just my background as a media buyer that brings it on but somehow, an interactive discussion with the folks attending my workshop gets me talking about marketing strategy and how to find more customers. This conversation always … Continue reading
Tuesdays: What is it good for?
Welcome to our new feature! Kinda figured that not much ever seems to happen on a Tuesday so why not make it special with a cool photo post or something that we found on the interwebs. Our premiere post is one that we saw on the Visit Orlando fan page. Check out this photo and … Continue reading
Do Facebook Ads Really Work?
I wish I had a dollar for every time someone asked me that question. I’d have enough money to place an awesome Facebook ad campaign! But then, of course, I’d be asking myself, is this a good use of my new-found income? Am I going to see that elusive return on my investment (ROI)? Time … Continue reading
How The Breakfast Club Can Help You Find Your Voice
I joined in on an enthusiastic conversation last week about finding your voice. The post called Five Examples of Blogging Voices was wonderfully crafted by Jayme Soulati. She broke it down into five different styles (with some great blogger examples!) to give us some food for thought about how we fit into these personalities and … Continue reading
The Bourdain Social Media Experiment Becomes a Revolution
I’ve started this blog post about five times. Every time I would sit down to type this out, I’d meet someone new, had another meeting or something else cool would happen with our Campaign to Bring Bourdain to Orlando. It seems our social media experiment has now taken on a life of its own. The … Continue reading
Just the Pinterest Facts Ma’am
The Pinterest case study continues! As I stated in my first Pinterest post, my marketing ‘spidey-senses’ have been running on full force as I’m learning more about the latest social media obession Pinterest. I’m not going to pretend that I’m only using Pinterest for business and research for my clients. I’ve fallen down the rabbit … Continue reading
