Fox Interactive Consultants
target market
Statistics of the Social Media Scene
I was running a search on global marketing and somehow it found a link where I could view a satellite image of the earth. Like anyone trying to avoid work for a few moments, I clicked on the link and watched our planet on my laptop. Once I got over the coolness factor, a thought … Continue reading
Myths of Marketing to Dads
Recently I read several articles about an online battle with the diaper brand Huggies and Dads. Yes, I said Dads. Not Moms. Huggies had launched an TV ad campaign called the “Dad test” where five Moms left their babies – and everything that comes with taking care of a baby – with their husbands for … Continue reading
What One Thing Defines You?
We’re working on a marketing program and looking for some feedback. If you have a few minutes, we would appreciate your time. If you had to come up with one word, one phrase or one sentence that defines your business, what would it be? Let me know in the comments below. Thanks so much for … Continue reading
Is Your Company Marketing to the Millennials?
As I was enjoying lunch at a local restaurant, I happened to notice a table of 20-something women sitting across from me. While they ate and chatted, I couldn’t help but notice the constant use of their phones. They were consistently texting and flipping through their phone screens in between bites. I started to wonder … Continue reading
A Social Media Cocktail Party
“The cocktail party has a simple function in modern society. Its basic purpose is to pay off social debts.” — Hal Boyle, A guy who spends an awful lot of time talking about cocktail parties, for someone who doesn’t like them. June 22, 1950 The closest I’ve ever come to a cocktail party was when … Continue reading
Fish Where the Fish Are
It never surprises me when I hear myself say those words when I’m teaching a workshop. Maybe its just my background as a media buyer that brings it on but somehow, an interactive discussion with the folks attending my workshop gets me talking about marketing strategy and how to find more customers. This conversation always … Continue reading
Do Facebook Ads Really Work?
I wish I had a dollar for every time someone asked me that question. I’d have enough money to place an awesome Facebook ad campaign! But then, of course, I’d be asking myself, is this a good use of my new-found income? Am I going to see that elusive return on my investment (ROI)? Time … Continue reading
How The Breakfast Club Can Help You Find Your Voice
I joined in on an enthusiastic conversation last week about finding your voice. The post called Five Examples of Blogging Voices was wonderfully crafted by Jayme Soulati. She broke it down into five different styles (with some great blogger examples!) to give us some food for thought about how we fit into these personalities and … Continue reading
The Bourdain Social Media Experiment Becomes a Revolution
I’ve started this blog post about five times. Every time I would sit down to type this out, I’d meet someone new, had another meeting or something else cool would happen with our Campaign to Bring Bourdain to Orlando. It seems our social media experiment has now taken on a life of its own. The … Continue reading
Just the Pinterest Facts Ma’am
The Pinterest case study continues! As I stated in my first Pinterest post, my marketing ‘spidey-senses’ have been running on full force as I’m learning more about the latest social media obession Pinterest. I’m not going to pretend that I’m only using Pinterest for business and research for my clients. I’ve fallen down the rabbit … Continue reading
An Open Letter to Ad Agencies from the Baby Boomers
Dear Marketing Folks, We’d like to talk to you about the way that some of your companies are marketing their products to Baby Boomers. First let us say, that we don’t represent everyone in our generation with our letter but we’re sure that many of the people in our age bracket would agree with us. … Continue reading
50 Ways to Lose Your Customer
Have you heard the Paul Simon song, “50 Ways to Leave Your Lover“? I was driving to a meeting with a new client to discuss their social media marketing strategy and I heard it on the radio. I had to drive all the way across town for my meeting which can take up to an … Continue reading
Video Killed the Radio Star
I’m not ashamed to admit … I LOVE that song. Yes, ‘Video Killed the Radio Star‘ by The Buggles (how do you like that? I even know the name of the group!) is on my top ten songs that I can hear over and over and never get tired of it. Matter of fact, I … Continue reading
The Boomer Consumer: Are They Rewinding or Just Winding Down?
I was talking business with a good friend of mine who sells coupons for those books that we get in the mail every other month. While she knows that her form of marketing will soon fall to the wayside due to the influx of mobile apps and social sites like Groupon, she’s still out there … Continue reading
I’ve Got a Golden ‘Pinterest’ Ticket
I’m sure by now you’ve heard about this new social media program called Pinterest. I heard people talking about it and had even seen a few of my friend’s connecting to the site on Facebook. Then I started seeing articles about it on several of the social media sites that I follow. BUT when I … Continue reading
